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Statistics for marketing : a selected annotated bibliography
This bibliography includes material on library statistics and their use as a marketing tool. Although the literature on the use of statistics for marketing is limited, many authors discuss the subject tangentially. Many of the citations pertain to academic libraries, though I have included items on non-academic libraries as well. The citations reflect topics that have become important in recent years: E-metrics, benchmarking, and performance assessment.
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Statistics_for_Marketing_Bibliography.pdf | 2020-07-30 | Public | Download |
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