Statistics for marketing : a selected annotated bibliography

Title:	Statistics for marketing : a selected annotated bibliography
Author:	Wrenn, George
Abstract:
Description:	This bibliography includes material on library statistics and their use as a marketing tool. Although the literature on the use of statistics for marketing is limited, many authors discuss the subject tangentially. Many of the citations pertain to academic libraries, though I have included items on non-academic libraries as well. The citations reflect topics that have become important in recent years: E-metrics, benchmarking, and performance assessment.
URI:	http://hdl.handle.net/2148/217
Date:	2003-12